Design Thinking

Digital Transformation Academy


User-oriented innovation and complex problem solving

Both in the optimization of production processes within the factory as well as in the development of smart products, digital transformation requires leaving abandoned paths. In the context of digitization, it is recommended to focus on the user and his benefit rather than on technological aspects. As a result, Design Thinking has established as an innovative approach. With this method, an interdisciplinary team develops innovative new products and services. The approach is to understand the problem first before then finding solutions. The method follows a clear structure. It is iterative and at the same time it leaves space for new visions. Focus is always on the user! New approaches are implemented by prototypes as quickly and as minimalist as possible to obtain feedback at an early stage already. This is the basis for improvements of the solution approach and a next iteration. Design Thinking – a philosophy that leads to unconventional and successful products, services, and processes with great potential to influence the agility and innovation capability of an organization! Get an overview of the Design Thinking method and its underlying mindset. Experience the creative spirit of this method. By reflecting the gained experiences, you will be able to assess the scope and impact of the approach in your own company. You will be able to select a pilot area for your own initial project. Get to know the nature of agile development and become aware of the importance for your own company.

This seminar is part of our Certified Digital Executive Program.


  • 2 Days
  • Nuremberg
  • 1490 EUR
  • de

Contents and topics

  • Design Thinking step-by-step – Basic approach from understanding the problem to developing solutions, prototype phase and the user test
  • Practical experience – conducting a full design-thinking cycle in a team
  • Acceleration of the innovation cycle – the basis for cooperation based on agile principles
  • Pragmatic introduction – Scope and framework for your own implementation
Staufen Germany
Managing Directors, Plant Managers and Executives from Lean / CIP, R&D, IT, business development as well as sales / service